All you need to know about the excess stock industry

Posted 11/03/25


New to the world of excess stock? Then let Rowan's Head of Opportunities Mike Tarling tell all you need to know about the industry and how Rowan International can help you and your company...

Excess stock is often an inevitable part of the manufacturing process. Why? Because no matter how great the technology, factories have to run at a particular volume meaning manufacturers may not be able to find homes for everything they have produced. Sales can also fluctuate due to factors such as the weather changing or a new trend suddenly taking off online before disappearing. And that's where Rowan comes in. We take the stock they don't have a home for and stop it going to landfill. This is not only relevant to food but also to many household buys — from washing powder to face cream —which also need to be sold on or otherwise go to waste. And manufacturers know they're not only making a profit but are acting sustainably.

How Rowan can help
We swing into action swiftly and efficiently to take care of suppliers’ excess stock and always find a home for products while protecting your brand equity.

You can rely on Rowan to always find the best home for our suppliers’ problem stock. We take stock quickly, offering our core delivery hubs in Basildon and the Netherlands along with multiple sites around Europe for optimum flexibility and efficiency. We also offer a fair price and pay quickly while providing a fully traceable solution to avoid landfill.  

Wholesale vs retail: what you need to know
Wholesale refers to those buying in bulk, usually selling palette volumes to other retailers such as a cash and carry.
Retail sell direct to the end consumer ie: the people who buy it from the shelves and take it home.
Rowan sells to the discount sector, both wholesale AND retail, always helping suppliers with incremental sales. This is what Rowan have been doing for the last 40 years.

Our promise to customers
Anyone who buys stock from Rowan gets to enjoy the best brands at the best prices. This is because we buy only the highest-quality products from big brands and distribute them quickly to our customers, always at a competitive price. Our logistics team will organise trucks to deliver stock to your warehouse in as little as 48 hours. What’s more, our ever-changing range of brands and products gives customers variety so there’s always something new and interesting for your shelves. 

How can Rowan help wholesalers?
We provide access to brands at amazing prices and we often buy one-off parcels. It might be short-dated and we can't guarantee that you'll see it again - when it's gone, it's gone! This means our wholesale customers have the opportunity to make lots of great spot deals for their own customers.