Why our customers prefer to buy excess stock from Rowan

Posted 14/01/25


Rowan's customers get more every time they order. Piers Thomas, Rowan International's Head of Sales, gives us the lowdown...

When customers order products for their warehouse or shop shelves from Rowan International, they're choosing from a wide variety of high-quality brilliant brands – and are getting them at the best price too! Rowan are proud to offer customers an ever-changing selection of the biggest and best global FMCG brands and thus support consumers by providing them with the products they use every day at home – from laundry and cleaning buys to the groceries they need to feed their family. We specialise in offering excess stock from the FMCG sector as well as fresh wholesale buys which Rowan has hand-picked. What's more, all products comply with the Market Surveillance Regulation (EU) 1020/2019 as standard. We ship an average of 60,000 pallet shipments across the UK and Europe annually and delivered 6,7000 SKUs in 2024.

We speak your language
Rowan have been trading in the excess stock market for almost 40 years. Each and every Rowan customer is assigned their own multilingual account manager dedicated to getting to know their customer, their business and local market so they can deliver the exact products their consumers will want to buy. Our brilliant team speaks a total of ten languages, with many of our staff based throughout Europe so their knowledge of markets is first-hand. Rowan offer customers the most relevant stock for them at the best prices to maximise their POR.

Hassle-free customs clearance
Rowan's in-house team of logistical experts manage the complex paperwork now required to move stock between the UK and Europe, meaning Rowan customers get access to the best brands regardless of the country of origin. Rowan are dedicated to making every delivery swift and seamless – as soon as a customer orders from us, our brilliant logistics team swing into action to ensure we deliver the stock to warehouse in as little as 48 hours, this is particularly vital when bought stock has a shorter shelf life.

No hidden costs
Rowan are always up-front with our pricing so there are no nasty surprises. We work hard to include shipping, duty and labelling costs in the prices we quote to customers. We're also proud that an average POR of 45% is delivered to Rowan customers.

24-hour ordering
Our easy-to-use online store allows customers to order anytime and anywhere on their mobile, tablet or laptop and in GBP and Euro pricing including Polish, French, Spanish and Italian. Stock updates as often as every 30 minutes with the latest arrivals in our warehouses meaning customers never miss out on the best products. Once a customer is signed up to Rowan, they can view our full stock range as well as order their favourite items - or try something new by buying from our fresh products range – at a great price. Rowan have warehouses in Essex and the Netherlands. You can reserve whatever you want at the click of a single button. At the Rowan online store, customers can build up their order over the week knowing that once they hit the six pallet (or £6000/€6000) minimum order Rowan will deliver it to their warehouse. So you can always have full shelves ready for your busiest trading periods.

Our categories
Rowan are specialists in a broad range of categories, brands and products including beauty, confectionery, household and grocery as well as snacking and soft drinks. New stock arrives all day, every day at Rowan and is instantly visible on the online store. We also stock some surprising seasonal products such as garden furniture and coffee machines, so it's always worth keeping an eye on our what we have for sale online.

Bespoke labelling
Rowan is pleased to offer customers a fully traceable excess stock end solution which means nothing goes into landfill. Our specialist department undertakes all the re-work and labelling functions required to ensure all products comply with the Market Surveillance Regulation (EU) 1020/2019 as standard when we deliver them to our customers. Rowan print a massive five million labels annually to ensure all our stock is market-compliant